Every picture tells a story.
Before the web, printing presses, writing or language; there were humans drawing pictures to represent their world and to reach out. While not as dominant in mass media as in the past, illustration is still a powerful communication tool.
Illustrations can be serious or whimsical. They can simplify complex subjects, nail a marketing message, or be a welcome respite on a crowded page. With a wealth of styles suitable for nearly any medium.
The best part is that people often like illustrations. That’s worth a lot.