Brand Identity

A logo’s only the tip of the iceberg, but it has to be sharp.

In these days of countless customer options, ferocious global competitors, and an ever-changing media environment; a simple logo project can seem almost quaint. Perhaps, but it’s also one of the most fundamental and cost-effective marketing actions a company can take.

A logo has a simple yet prolific role in contributing to your company’s brand, as it’s splashed across innumerable web pages, ads, and sales collateral for years. A good logo is a fundamental and effective way for people to both understand and remember your brand by.

The best logos are more than just a cool design, they grow directly out of great brand strategy. I can help on both counts.